pageoneresults - 5:17 pm on Mar 1, 2006 (gmt 0)
If you really think about this, we, those of us who have been doing SEO, use the IPW approach and probably don't even realize it. I'm going to use the Meta Description as an example. Wouldn't writing the Meta Description be very similar to IPW? Aren't you writing a concise summary of the page when crafting a Meta Description?