rogerd - 3:22 pm on Mar 1, 2006 (gmt 0)

The base of the pyramid is the lower-value background information and in-depth explanation of what was summarized earlier - news writers always put that at the end. If the editor needs to shorten the article to fit the space, it's easy to chop from the bottom.

It's not a bad way to write a web page, even if you don't have a copy editor looking over your shoulder. Don't force readers to finish the article to get its point - be sure that if they bail out early, they've got the important message.