pageoneresults - 10:00 pm on Feb 27, 2006 (gmt 0)

Are you familiar with the term Inverted Pyramid Writing (IPW)? You probably are now after Googling it. ;)

To make it short and sweet, Inverted Pyramid Writing uses the first paragraph of a page to serve as a concise summary or abstract of the page content.

Think META Descriptions, Google Snippets, etc. ;)

Have you used the IPW approach?

Web Usability - Allowing Users To Control Content
[usability.com.au...]