jtara - 3:02 pm on Sep 8, 2006 (gmt 0)

They have other sales channels they can use to shop at Target.

That doesn't fly in brick and morter, though.

"Sorry, this store is not accessable to the disabled. Please patronize our other store at..."

Anyway, this isn't going to bankrupt anyone. It costs almost NOTHING to implement the guidelines. Web designers just need to be aware of it when they implement their designs.