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-- Accessibility and Usability
---- Google launch search for the visually challenged
vincevincevince - 11:20 pm on Jul 20, 2006 (gmt 0)
|how are they profiting from this? |
Deposits in the caring-company account
Avoiding future law-suits (remember Google is global and taking all reasonable measures to permit accessibility is a legal requirement in many countries, e.g. the UK)
As a blind person planning to make a scapegoat to push online accessibility forward, who would you choose to sue? That's right, Google. With profits like they are recording it would be tough to argue that accessibility was outside of their resources.
Web-feeds-web: new visually-impaired users mean more market share, more recommendations from the (generally very loyal) visually-impaired community to all communities, press coverage leading to both new sighted and new visually-impaired users.
Stock price increase due to avoiding looking stagnant. Nothing front-end has affected Google's core search functionality for a long time. This is a true new core search functionality.
Thread source:: http://www.webmasterworld.com/accessibility_usability/3016094.htm
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