spc90210 - 11:34 pm on Apr 21, 2006 (gmt 0)

Deleting the underperforming creatives has totally hosed this campaign. Traffic is down approximately 80% from yesterday (and this after upping my bids by 60% this morning!). Quite a penalty for nuking the ads with the lowest CTR's.

Needless to say, I will not be deleting any more creatives...

I guess I'm just too used to the Adwords way of doing things. ie. run multiple creatives, test, and eliminate those with lesser CTR's. It doesn't seem like this methodology is compatible with adCenter. I'm just glad this happened to one of my smaller / less important campaigns.