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RhinoFish - 6:15 pm on Jan 25, 2012 (gmt 0)
[edited by: RhinoFish at 6:25 pm (utc) on Jan 25, 2012]
just got several copies of the latest MSN AdCenter Newsletter...
here's the keyword match types they explain there...
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Exact match
Your keyword term matches the searcher’s phrase exactly.
Phrase match
Your keyword term and the searcher’s phrase contain the same words, but in a different order (or with words in between).
Broad match
Your keyword term includes all of the words in the searcher’s phrase in any order.
~~~~~~~~~~~~
ummm... thanks?
(ps - the second bold is technically true, but a really contorted and misleading way to summarize it - since extended / expanded broad match is inherent, it's like saying banana creme pies are nothing but crust. that 1st bolding, well, their proof reader was out sick this week.)