TerryZule - 6:58 pm on Nov 5, 2010 (gmt 0)
Read this post - why the transition is problematic on so many levels.
MSN needs to allow all sites a place in the list. They're trying to exclude so-called lesser sites because they make money from advertising clicks, when there are not enough so-called "QUALITY" sites to fill up their Sponsored Results areas. This is why Yahoo! worked so well - the bigger budget companies with the higher quality sites got top billing, and below that users could check out the smaller Mom and Pop sites, some content by MFA sites - a whole mixed bag.
More choices for the users, EVERYONE was allowed to play. Everyone was happy. Adcenter is trying to weed out what they consider to be "lesser" sites (MFA content based etc.) and they are leaving hundreds of thousands of dollars on the floor.
For what? Trying to compete with Adwords? As Dirty Harry once said...
"Every man has to know is limitations" - So does every company.
We spent between $500 - $800 a day in the Yahoo! system. Now we spend ZERO! And we're only a Mom and Pop company. How many PPC managing companies have fled the scene.
So is it hundreds of thousands you are losing a month now, or is millions a quarter. Whatever it is, I would love to sit in a boardroom and give my two cents worth. There is way to make this work using common sense and allot less overhead.