engine - 3:40 pm on Oct 27, 2010 (gmt 0)
Microsoft adCenter Now Powers Paid Search Ads On Bing and Yahoo [community.microsoftadvertising.com]
What this means is that beginning today, Microsoft Advertising adCenter powers the paid search advertisements on both Bing and Yahoo! owned and operated properties and publisher networks in the U.S. and Canadian markets. Advertisers will operate a single account in adCenter to reach Microsoft and Yahoo!ís audience of 163 million searchers in the U.S. and 15 million searchers in Canada.
This will provide advertisers with the benefit of a combined marketplace through a single platform, creating a competitive alternative in search. Rather than managing campaigns on Bing and Yahoo! separately, advertisers can now reach the combined audience of both search engines by managing a single account, saving time and simplifying campaign management.