NoLimits - 5:40 am on Oct 16, 2010 (gmt 0)
We are seeing a 40% increase in click costs on average since late September on existing AdCenter campaigns. Our transitioned campaigns are seeing a similar percentage increase when compared to what we were paying with Yahoo.
If they can't get the click costs down low enough to at least attempt to compete with Google, this whole transition was pissing in the wind.
We have paused all of our campaigns within AdCenter as they no longer yield a positive ROI... and we're not talking about a tinker-toy budget either - deep 7 figure annual ad-spend.
Thus far AdCenter reps have proven to be very polite, but completely ignorant as to what is happening within their system. If you spend over $8k/mo your Yahoo rep will retain you - but unfortunately they are equally inept.