chewy - 2:00 pm on Sep 20, 2010 (gmt 0)
Advertisers to See a Cost-Per-Click Increase of 78 Percent with Yahoo and Microsoft Search Alliance Transition, GroupM Search Study Reveals
With all due repect, this "wag" seems more like comment bait than real analysis and I have no idea who GroupM is.
But they raise an interesting point - will change drive up prices?
Are any of the good folks here seeing anything to confirm or disconfirm this rather excessive claim?