Receptional - 8:03 am on Nov 23, 2009 (gmt 0) Is the keyword a Trademark or an obscene term?
If this is your first ppc campaign, there is a good chance that you set it up in a way that simply never shows. For example "blue widgets" with a negative keyword of "widgets". Have a good look at the syntax, paying attention to whether you use parenthesis or square brackets.
Is the keyword a Trademark or an obscene term?