canadafred - 3:49 pm on Jun 22, 2009 (gmt 0)

I hate that when people can't read what I have written.

"So Canadians caught doing click fraud ( in an open society)and so start blaming the guys in developing countries.."

This click-fraud case highlights three (apparently Asian) marketers operating out of Vancouver and is a fairly simple case to bring in front of the courts. What I'm saying is that there are much, much larger, more organized click-fraud outfits than this and they frequently operate outside of North America/Europe (especially in the developing nations) and that Microsoft will need to employ an army of lawyers in order to even put a dent into the huge, seemingly unchecked search engine ad fraud activities (which is a part of the bizzare legacy that will be left by Google).

" Huh.. If you don't want to display your ads in developing countries , you have enough tools on the advertisers side.."

Yes, if you know why and how to use them. None of the search engines warn the web site owners about what may occur when checking this box or unchecking that box or picking this or that country really means. Very few web site owners using search engine ads that I have encountered have any notion at all as to what they are doing in the ad management console. Sure, when done right, the owner stands a chance at getting a few extra telephone calls, when done poorly however, the budget gets wasted fairly rapidly and the telephone ends up in the pawn shop.