adCenterRep - 2:34 pm on Mar 25, 2008 (gmt 0)

nigelt74,

The term or terms that are within your keyword list are the terms that trigger your ad. Just be mindful of the match types that you are bidding on and to place in your search term correctly when searching. I have placed an example below:

Broad: red
Search Term: I want a red flower

Phrase: red
Search Term: red flowers or flowers red

Exact: red
Search Term: red

By searching for your keywords, please search according to the match types bidded upon so that you can locate the ad with ease and high relevance.

Also there is a "Research Tab" within the account and this will supply you with alternative keywords that are being searched on the Live.com site.

adCenter Rep - MSFT