dakuma - 4:03 am on Feb 8, 2008 (gmt 0)

Interesting point Mike, Company A in the original could no longer exist, or perhaps they were purchased by Company B, or maybe Company C just comes along and is willing to pay more, contracts could expire in a similar to console games and exclusive content. Imagine an Indy Film that was not able to get/afford much in the way of advertising/sponsers but the movie becomes a cult hit, then BAM! money comes knocking at thier door.. sweet!

Of course this technology has some interesting privacy concerns as well, 'audience intelligence' seems pretty ominous, and what happens if they cant find any 'audience intelligence', then what?

Still its interesting to see MS doing something faily innovative, wonder why this wasn't posted on Slashdot.. lol