The company showed a dashboard advertisers could use to forecast the success of certain keyword advertising campaigns and a system it says will make it easier for advertisers think about key ideas, rather than hundreds of individual keywords.
Interesting... This might cause a shift in the way PPC works. This would make PPC campaigns more accessible to business people who normally get lost in the current granulation. I think they might really be on to something here.
They also mentioned a method they are looking at that would analyze what's being spoken in videos and place "bugs" appropriate to the conversation. Just think of advertising like that on one of the major video sites now! Also, this could be huge if it spreads off the internet and onto TV.
Speaking of integration into TV, I found THIS really interesting:
The third program scanned a video for surfaces where ads or product images could be inserted later.
That technology would be awesome for TV. Just think, the actor has a kitchen appliance from Company X on their counter for the season premiere and then Company Y appears in the re-runs. The possibilities are pretty exciting. Maybe that would bridge the gap between the internet and TV if they ran a PPD (pay per display) type campaign for advertisers in their PPC system.
With the growing number of digital video recorders out there, fewer commercials are being watched. I record TV now instead of watching it live so I can skip the commercials.