Receptional - 11:40 pm on Aug 25, 2007 (gmt 0)

Not sure this will upset agencies looking after client trademarks too much. This seems to me like the onus is on the advertiser to stick to their trademark rights, but trademark owners will still be able to protect their marks as and when.

Isn't that the same as Google now? but without the added complication that Google's strange matching rules tends to match Pepsi with Coke?

I can't believe this move wasn't at least in part trying to address the issues raised at AdChamps. Presumably persistant offenders can be nooted altogether.