inbound - 5:38 pm on Aug 24, 2007 (gmt 0)

Hmm...

Seems that they didn't listen to the feedback at the UK adChamps day. References to Whack-a-Mole seemed appropriate to the actions that would have to be taken to deal with issues.

The problem with Trademarks is you can't please everyone. Agencies that are handling the accounts for trademark owners will be peeved, but others will be quite happy. IMHO adCenter is improving and has a very good ROI, but even Microsoft acknowledge that traffic is a problem. Let's hope that the lack of volume coupled with this policy clarification doesn't stop agencies suggesting adCenter to clients.