jeffgroovy - 3:40 am on Jul 18, 2007 (gmt 0)

That might be kinda cool. My experience with Ask was that the traffic was quality, but the price was too great to justify marketing there, at least with the niche I tried anyway. I'll have to try Ask again under the AdCenter umbrella. Maybe if Microsoft heaps a few more 2nd tier search engines into AdCenter, and incentivise a lot more searches outside of the gaming industry, then they might be able to contend with Yahoo for a distant second to Google.