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-- BingAds (was MSN/Microsoft AdCenter)
---- adCenter to Receive Overhaul on 8/5
eWhisper - 11:43 am on Aug 3, 2006 (gmt 0)yesterday
adCenter will support Firefox. MSN has taken quite a public bashing about not supporting this browser, and it seems they've fixed the issues for this release.
Significant changes to functionality. (some listed below)
Will have time filters (default is month to date) when looking at data:
life to date
custom date range
Many backend changes that help efficiencies (what users will notice is speed changes)
Asynchronous data use
Many nice UI changes for better user experience
Improved Price Estimations
Will take into account rule matching changes
Will help set expectations for accounts
Forecasting is an area of focus for adCenter
Fixes from July:
Bug where ads were stuck in 'pending approval' state is fixed.
Admitted July was a bit difficult, however, they've done a lot of listening to the community and are working hard on improving the user experience. Ad approval issues were fixed.
What they're working on:
Power Posting - WOW - Can't wait to see how this is implemented. It will be interesting to see with all of MSN parameter features how they pull this off. There will be a serious set of mindshare in organizing this so that it works well.
Looking to move to a more Windows Live type interface.Although,I do hope they don't mimic this exactly. I had to stop using Live.com for reading blogs because of how much processing power it took. If a page was open more than 24 hours, IE was trying to use more than 1 gig of memory for a single page!
Inherited settings from campaign level. Right now, one has to set all the settings at the order level, and it would be very nice if one could set this at a campaign and have those settings inherited downward (in fact,I was part of the meeting with MSN about features I wanted to see in order to improve the UI - so very happy with this change).
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