Draconian - 7:01 pm on Jun 13, 2006 (gmt 0)

Let's say you're a Honda car dealership and you want to bid on a broad match type for the term "Honda" but don't want your ad to appear if the user is searching for "Honda bikes".
You would add an excluded keyword type for the term "bike" so that when someone types in "Honda bike" or "Bike Honda" XD Your ad wouldn't show up. Yippee!

Wouldn't it be nice if you could use incremental pricing for a positive type keyword? Just imagine that same scenario, only now the PPC would let you bid another 20% of your CPC if other words you WANT appear as well. (Like Honda + car = an increase in base bid)

I guess this would be next to useless as you can just make an additional keyword for Honda car, but I still think I'd find use for it. (Would definetely make it easier to look through my darn KW's)