eWhisper - 1:58 pm on Feb 15, 2006 (gmt 0)

I had the privilege of walking through a demo of the new interface yesterday, and MSN is definitely on the right track - which is good to see :) .

There are more functions that would be useful, and I'm sure will be added over time, but for a beta test - everything is starting to come together.

The two biggest issues I see are:
1. Inability to change bids for many keywords at a single time (i.e. - I uploaded a campaign, want to set bids across the board at $1 for exact, $0.75 for phrase, $0.50 for broad - there's no way to select all the keywords and make them all have that bid price).

2. Which ads are currently live for each keyword. Having ads in a group which are only live for certain keywords within that group is quite annoying. I'm finding that we're going to have to find someway of dealing with this - like deleting any keyword that isn't showing on every ad and adding it in a new place. Or, if an ad was only approved for half the keywords in a group - delete the ad and add a variation of it.

Looking forward to seeing the new iteration live.