eWhisper - 4:29 am on Jun 3, 2006 (gmt 0)
The percentages for demographic targeting are suppose to be the percentages of actual visitors. This is based upon passport data (and some other sources), so I could see where this is the percentage of MSN visitors, which might not reflect your entire visitor base.
(added) I'll just duck Shri for now and save it for a bar in Vegas
Vegas is going to be fun - that sounds like a few good beers and conversation ;)