MultiMan - 8:33 pm on Mar 15, 2005 (gmt 0)

What I first want to know is whether M$'s PPC will follow the good quality example of OV's RELEVANCE requirement of actual, ON-TOPIC sites in search queries, or will they instead follow the anything-goes absurdity of G$'s AW system.

The AW experience has clearly disproven the foolish G$ CTR-theory of "relevance" being defined by clicks. False advertisers get their CTR by lying to users and G$ allows even off-topic sites to advertise.

If anything but on-topic, real-domain sites ARE allowed in M$'s new PPC, well... the "truth in relevance" for PPC ads was proposed for that kind of advertising situation last December:
[webmasterworld.com...]

If M$ goes the evil way of G$, then OV will be the last remnant of truly RELEVANT PPC-ads in important SEs. But if it does the right thing and follows the OV model of true RELEVANCE, not only might it give OV (Y!) a competitive "run for their money," but it would also be "doubling up" with OV as both (OV & M$-PPC) showing proof together as to how horribly cluttered the AW ads really are because of so many irrelevant ads allowed in AW.

The second thing I would want to know is... given that M$ recently came out with a new SE system that actually yields HONEST, relevant, and valid natural SERPs (showing, for example, how utterly dishonest -- i.e., manipulated on purpose -- the curent "natural" SERPs for G$ are), M$'s new PPC also causes me concern that it could later become inevitable that M$ might also go the way of G$. M$ could just as equally destroy their now currently-accurate SERPs in order to also blackmail sites into their PPC -- just like G$ does. I hope not, though!

Waiting and watching...