jimbeetle - 5:55 pm on Mar 15, 2005 (gmt 0)

We'll have to add more dollars to our budget. We'll be reaching the same people for twice as much money.

Not so, it's pay per click. Assuming that 1) You now pay $1 per click for 75 clicks on Yahoo and 25 clicks on MSN; and 2) the price per click stays the same for both programs; then, 3) you'd still be paying $100 for 100 clicks.

If you throw in the fact that MSN's program is in startup stage, prices per click might be lower at first. You might wind up saving a few bucks for awhile.

There's really no way to know how pricing will be affected, that will probably take some months to sort out. My feeling is that, as with everything else on the 'Net, it all depends. Different sectors will have different responses from each of the three major programs and will put their money where they get the best ROI.