europeforvisitors - 6:45 pm on Sep 28, 2005 (gmt 0)

Well, we should never forget that IF Microsoft wants to get into something they have their pockets full of cash. They could use it for classical marketing (i.e. paying print publishers to promote the new service/software) or in terms of... extra-ordinary high payouts to incentivize publishers running the service from the first day. At the end, I don't care whether any good ads for "elbonian kayak cruises" turn up, if the money is right. :-)

Trouble is, the golden goose might start laying bronze eggs--or very few eggs of any kind--after the incentive period. (OTOH, maybe I'm just skeptical because I used to be on MSN's payroll and saw too many projects and products come and go.)