europeforvisitors - 3:21 pm on Sep 28, 2005 (gmt 0)

Scraper sites are the highest converting sites for the sites I advertise on adwords. I wish I could set my adwords to put my ads only on search engine and on scrapers. Informative "authority" sites convert the least in my campaigns.

In the AdWords forum, quite a few advertisers have reported the opposite experience. (Which obviously is why blocking was introduced.)

I think content quality is likely to become even more important as a differentiator in the months and years ahead--especially as contextual networks like AdSense expand into mainstream advertising (as AdSense has already begun doing with site-targeted CPM ads). Quality of content, audience, and leads tends to go hand in hand, on the Web as in the offline advertising and marketing world.