europeforvisitors - 9:56 pm on Jul 23, 2006 (gmt 0)

False. Higher payouts are quite enough.

I referred to "assurances of higher payouts," not to higher payouts. Since "payout" is most commonly defined in this business as the publisher's percentage in a revenue split, and since Google doesn't reveal its payout to individual publishers in most cases, "assurances of higher payouts" by a Google competitor are likely to be based on hype, not on fact.

Of course, if a publisher gets higher bottom-line revenues from YPN, the publisher is likely to shift inventory to YPN. But before that can happen, YPN needs to convince the publisher that testing is worthwhile.