layover - 5:42 pm on Sep 1, 2005 (gmt 0)

I have a fairly large site (100k pages indexed, 25k unique daily). Yesterday I ran Yahoo and Google to alternate on my pages, 50/50. Yahoo outperformed Google 2 to 1 on revenue despite having 1/6th of the clickthrough rate. This obviously translates into higher earnings per click, but much less targetted ads with Yahoo. Perhaps the ads will become more and more targetted as time goes on, after all, this was only the first day.

I am seeing very similar results.....

On another note...does talking about this stuff violate G's TOS?

From their TOS (https://www.google.com/adsense/localized-terms):

Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Site performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.

Looks like section (b) prohibits discussing results?