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-- Yahoo Publisher Contextual Advertising Network
---- Beta testing the Yahoo Publisher Network

Clark - 4:44 am on Aug 25, 2005 (gmt 0)


Jenstar,

Would you foresee Yahoo! considering dropping the PSA ads and replacing it both on the advertiser end and on the publisher end with a ROS? Idea being, for advertisers who don't care about targetting keywords they can bid on run of site. Anywhere you see a PSA instead a run of site ad would appear?

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