onlineshrine - 7:34 pm on Aug 3, 2005 (gmt 0)

dvd1000,

MSN is certainly developing an AdSense-like system. They have repeatedly stated that they Google as their main competitor. If history follows, that means what Microsoft will produce will be an AdSense-like system that pays out almost completely to the Publisher, just to get people to switch over to it from Google AdSense. Microsoft doesn't need the revenue from an AdSense-like product, so they'll be more than satisifed to create a situation that cuts into Google's revenue as much as possible, to capture maximum market share and severely damage Google.