- - Yahoo
- -- Yahoo Publisher Contextual Advertising Network
- ---- YPN Launches Wednesday
paganini - 7:42 pm on Aug 2, 2005 (gmt 0)
|Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages |
That point is quite interesting. To me it's suggest that, on one side, the ads could be more relevant to the content of a website than in the competitive AdSense program.
On the other side, I don't exactly understand who will do the selection, the Yahoo staff or an advertiser? If it gonna be the first one, two questions come to my mind:
1. how many websites will they be able to serve thoroughly?
2. will YPN be really for all small Web publishers or just the chosen ones?
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