LeaveMeAlone - 5:44 pm on May 14, 2006 (gmt 0)

In actual fact it is probably both general and specific to YPN.

WWW is by nature worldwide (obviously) which is a mega-strength. Those who try to draw maps on it usually end up either losing, or looking stupid, or a combination of both, depending upon the scenario in play. It is not a unique situation.

YPN are already well down that path. This is rather ironic, as those who usually fall into this trap tend to be traditional bricks and mortar type entities. Yahoo should know better, but many would now argue that they have already become 'established' enough to completely lose the fast moving internet plot.

Trying to be diplomatic, I would say that they are way past the point of looking to be an innovative and credible player on the world stage in terms of this particular type of publisher relationship.

A more interesting thread would perhaps be one which examines WHY Yahoo has taken for ever to get itself properly on board what is such a potentially giant revenue stream for them. At a corporate level I would suggest they have failed to deliver.