berto - 2:33 pm on Feb 22, 2006 (gmt 0)

I suspect ad targetting is only allowed during the beta, when contextual algorhythms are still too poor to support a fully contextual system.

IMO, ad targeting is one of the nicest things about the YPN program.

I have pages where no amount of on-page tweaking will have either YPN or Adsense (with its superior contextual ad matching technology) getting it right. I love having the option to override badly targeted, algorithmically selected ads with ads from a category of my own choosing. In my case, I am always careful to select a category closely matching the page theme. To do otherwise (e.g., selecting health ads for a chocolate page) would be stupid and self-defeating.

So please, YPN, retain ad targeting as a permanent feature of your program. Maybe restrict its use, or reserve the right to override the publisher-selected categories if those categories are way out of line, but keep ad targeting.