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sailorjwd - 12:11 pm on Feb 20, 2006 (gmt 0)


Drop the conspiracy theories - they get you nowhere.

I'm 100% sure (IMHO) that all the CPM/EPC/CTR changes we see with both Y and G having nothing to do with an intent to screw anybody.

Both Y and G have been a rollercoaster ride from the beginning (for many of us). Initially Y had unbelievable click values on my site (Oct, Nov) then dec was a slight slowdown followed by a crash around Jan 9th. Now EPC is at a near all time high for me (this morning is incredible).

Slight changes in targeting algorithm, advertiser budgets/focus, ad system glitches, internet glitches, adwords changes, overture gliches can all wreak havoc with our earnings.

Create more useful content and sleep well knowing the Y and G love you and don't want to mess with your heads - that's Google search's job.


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