GeeWhizzler - 1:07 am on Feb 20, 2006 (gmt 0)

Well said Gary.

All I care about is earnings at the end of the day.

If targeted ads are suppose to increase click through, why aren't we seeing it? From my perch, its been a failure from a publisher's perspective and takes up valuable page real estate. From an advertisers perspective, it creates potential for bad clicks and ad campaigns that aren't reaching my target. From YPN's perspective, they can't create the impetus to induce clicks.

What if YPN improved targeting? Does that necessarily mean you will be earning more? No. As the ad broker, YPN has full control to make more by taking more of the lions share.

This is why every publisher should not give in and reduce their expectations because you are being owned.

Why would an advertiser want to pay a premium just because you, the publisher, can target them? Shouldn't it be the other way around? Of course.

A widget advertiser doesn't want his ads showing up on a gadget website. At some point, someone at YPN has to make the call of whether your chosen ad category is appropriate for the advertiser.

Think about it.