you are right. It makes sense what you are saying. But I guess I wasnt thinking straight after reading GeeWhizzler post in an earlier forum
These are the steps I took.
1) With browser open, remove all cookies, close browser 2) Launch browser and go to YPN and login. Several yahoo cookies get created. 3) Go back to your site in same browser session 4) Very carefully note the ads on your home page. Are they the targeted ads you specified?
5) Remove all cookies 6) Go back to your site 7) Note the ads on your home page. Are the targeted ads or low cost CPC ads?
For me in #4 as a known YPN publisher: I get the targeted ads shown
For me in #7 as a visitor: I get low CPC ads that are nowhere near targeted
Well to confirm this I went to the local library and DUH - I saw targetted ads.
I guess it just did'nt make sense to me as to why with the same number of ppl, by placing the ads in the same positions, with AS I get way more clicks then Yahoo.......maybe i'm just unlucky with Yahoo