Edge - 1:31 pm on Apr 6, 2010 (gmt 0)

funny and scary at the same time. no one seems to really care.. ypn never made it international and even in their home market they never made a dent. they were never a real competitor to adsense. it's kind of sad that after all those years after the introduction of adsense there is still no noteworthy alternative for contextual ads in our ad spaces. meanwhile it is obvious that googles monopoly results in a slowness in terms of developing enhancements for adsense. progress in this area is much needed.

I'm not sure whom to point my finger at the longest, we publishers abandoned YPN in droves when we could not earn the maximum $$.

I spent a lot of time finding the right real estate on my web site for YPN and had been earning between $700 - $1000 monthly. Also, I found squares for others that works for me as well.

The reason I kept YPN and others is my long view that Google AdSense is not assured and could make fundamental changes in the program not in my interest.

Most of us have experienced negative changes in revenue not to our making and I have zero confidence that Google cares about our revenue or survival at the end of the day.

My thoughts are and have been that if Google revenue went away that I would continue on YPN and other revenue streams.

My web business has treated me well – I’m sitting in my home office, shorts, tee-short, coffee and thinking I’ll take the boat out today – I don’t want this to change. Also, maybe it the getting older guy in me but partners that don’t share information cannot be trusted.

Revenue diversification - phrase of the day..