europeforvisitors - 7:05 pm on Mar 17, 2005 (gmt 0)

If they are fussy when the final verion is released this is going to be a very big mistake.

How so? I'd think Yahoo would benefit from being more selective than Google and the smaller PPC networks. They'd be able to attract advertisers who are leery of bottom feeders, and the higher quality of their network would translate into higher bids with fewer "smart pricing" discounts.