caveman - 7:07 pm on Mar 9, 2005 (gmt 0)

I would imagine that there have been good reasons for Y! to step very carefully here....

- their effort will be helped if publishers perceive some important point of diff vs. G

- their effort will be more profitable if they manage distribution carefully, since there are almost certainly lines of diminishing return on various fronts

- one possible point of difference, IF Y! could manage it: an overall higher quality network, with better ROI

;-)