wtbwtb - 3:54 pm on Jan 20, 2006 (gmt 0)

The metric I tend to watch is CTR. When we have a good CTR day we have a good revenue day.

Since we moved about 80% of our ad space over to YPN, in the beginning of December, we have had a very consistent EPC (+/- 10%).

There was a period from December 22 through January 1 where our CTR doubled on average. These were our best revenue days by far. The ads were right on target. Did anyone else experience this?

All I need to do is see what ads are displayed on my sites and if they are targeted we have a good day and if they are not we have a bad day.

I believe that YPN will get their ad targeting close to Adsense before this thing comes out of beta. That would be a good thing.