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-- Yahoo Publisher Contextual Advertising Network
---- How does CPM work?


jameswross - 2:32 am on Jan 17, 2006 (gmt 0)


CPM is calculated by the total impressions divided by the revenue you made.

AKA Cost Per Thousand (M being the roman symbal for 1000).

The revenue you get is from actual clicks; hence PPC (pay per click) being the type of program YPN is.


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