markus007 - 11:07 pm on Jun 3, 2005 (gmt 0)

Yahoo has a new Contextual/behavior marketing program via revenuescience.

The only companies that are allowed to join are those with large membership based sites. The idea is that they will take information collected on the user and then display ads based on interests professions etc. The revenue split is 60/40 and it looks like myspace (alexa 23) is now on board and displaying nothing but debt consolidation and payday loan ads. I know a lot of major sits that have been contacted in the last few days and it looks like they are gonna jump ship.

It looks like yahoo is actively working with other companies to attract the biggest adsense publishers, i wonder what else they have coming?