guru5571 - 4:20 am on Jun 1, 2008 (gmt 0)

Their whole problem is they never opened up. If they only opened up, they would get a ton of advertisers jumping in for low cost/high quality ad placement. Payout might go down for publishers in the short term, but things would even out. Y! should have cut their take to the bone in the short term in order to secure enough buyers and sellers to secure a functioning and somewhat efficient marketplace. They should have done this years ago and picked off bugs as they went. Instead they wanted a perfect product and stunted themselves and lost a lot of goodwill in a stupid, stupid, stupid effort to keep up appearances. Look where it's gotten them and us.