ember - 3:21 pm on Mar 1, 2008 (gmt 0)
After nearly two years, we are switching back to AsSense because Yahoo just is not cutting it. From the time we started with them we did much better than with Google. The CTR was always abysmal and the targeting never worked 100%, but the EPC was outstanding, nearly 10x that of Google in some cases. Now, though, the EPC has dropped by 85%. Nothing has worked to fix the situation so it's time to say so long. Maybe Yahoo will one day get its act together. Google really needs some competition.