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-- Yahoo Publisher Contextual Advertising Network
---- Does YPN have an inventory shortage?


mvander - 4:00 pm on Dec 4, 2007 (gmt 0)


I think YPN has always had an inventory issue. That is partly why their targeting is off - because they don't have the very specific advertisers like Adsense does. I could put up a page about an aqua-colored-reading-helmets-for-cats and I think Adsense probably has an advertiser for that.

YPN has the chicken before egg, egg before chicken problem.

They aren't going to get the advertisers until they have a good publisher base - but they won't get a good publisher base without advertisers.

For me right now I'm sticking with YPN for better or worse because we need to have another ad program to compete with G.


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