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dataguy - 5:00 pm on Nov 10, 2007 (gmt 0)


Count me in too, Ann. I've experimented with YPN in the past and have had disapointing results, but I remain optimistic.

I personally believe that Yahoo knows how to target ads but with such a low ad inventory they are constantly struggling with displaying irrelevant ads which pay better than relevant ads. If you had no choice but to display YPN ads, would you rather have irrelevant ads which ultimately brought it more revenue than more targetted ads? It's debatable because not all of us would put profit over quality user experience on our web sites. I believe this is exactly what YPN is struggling with.

Hopefully as many of us publishers start to test YPN, YPN advertisers will get a better value for their money and it will attract a broader range of advertisers, and then YPN can afford to give us targetted ads that pay well.

I've got my fingers crossed!


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