farmboy - 2:18 am on Nov 6, 2007 (gmt 0)

However the revenue per click is higher and so far in a limited trial I'm now finding YPN to be as good as or even better than AdSense on some pages.

I've experienced that also and it doesn't seem to make sense. If YPN has fewer advertisers, the cost to advertise there should be lower than AdSense where there are more advertisers to bid up the keywords.

Maybe I'm missing something, but that seems to defy the law of supply and demand.

Unless YPN is basically telling advertisers that they have less competition at YPN and thus will pay a premium price for clicks in return.

FarmBoy