btas2 - 5:47 pm on Nov 5, 2007 (gmt 0)

I'm also trying a modest move back to YPN. The recent behavior of Google and drastically falling AdSense revenues leave a bad taste in my mouth.

YPN doesn't have the depth of advertisers that AdSense has and the targeting in some areas isn't as good, which results in a lower click through ratio. However the revenue per click is higher and so far in a limited trial I'm now finding YPN to be as good as or even better than AdSense on some pages.

I really wish YPN would get its act together and become a real competitor to AdSense. We need competion in the contextual ad market and so far any shift is more due to AdSense shooting itself in the foot than any improvement in YPN