kkobashi - 4:33 am on Jun 5, 2007 (gmt 0)

Last year Will Johnson, the then VP of YPN (who later quit) said that quality was a driving theme. He hinted that quality websites and quality advertisers could do business together creating a quality advertising network. I stuck to that them for over 19 months now as a beta publisher.

Now, smart pricing comes in for publishers that were already pre-screened and deemed quality publishers.

So what's the incentive for publishers to continue using YPN? Why would I want to put ads on my site that are mistargeted AND receive less revenue than before?

If today is any indication, smart pricing has hurt my earnings by almost 60%. Frankly, I'm about to head to Adsense if this continues.

THIS IS NOT GOOD.